Wednesday 21 March 2012


Your own website

March 20, 2012

Greetings!

Just recently Leah Markham joined our staff of consultants at the Painter's Keys. A professional website designer who has built dozens of websites for artists, she will be improving the worldwide visibility of artists on our Premium Listing pages. This is where, for $100 per year, we build a special page for artists. Currently accessed by thousands of Painter's Keys visitors, we are looking to build further search engine traffic.

From the day in 1999 I first looked at the Internet, I've realized what a game changer the medium is. Artists need either a Premium Listing or a stand-alone website--or both. A web presence is a must for marketing yourself, securing and empowering dealers and, for some, the growing convention of direct sales. For a once-only fee of $100, Leah has come up with a useful tool to make your stand-alone website happen.

"More and more artists are tackling website design without proper instruction," says Leah. "Often they become frustrated and give up using their website altogether because they don't know how to use it to attract visitors. They find it difficult to update, or it lacks the features they really need. I've undertaken to clearly show everything artists need from start to finish in one comprehensive package."

Leah has made a 7-hour video (divided into short segments) that walks artists through an easy to follow step-by-step instruction showing how to:

  • Set up your own website in a system that is easy to use and has all the tools needed.
  • Engage with your collectors through email marketing.
  • Sell online using PayPal or Google Checkout.
  • Set up Facebook/Twitter and show how these tools can be used to grow your collector base.
  • Incorporate a blog into your website and how it can be used.
  • Photograph your work and edit images using Photoshop Elements.
  • Incorporate social sharing buttons to encourage people to tell others about you and your work.
  • Optimize pages for search engines to attract more visitors.
  • Utilize website statistics to see who is visiting your website and how that is helpful.
  • Tie it all together to promote your work.

While the quality of your art is the greatest determiner of success, Leah's online video tutorial will show you how to effectively guide people to your work. You can check out Leah's offer here

Best regards,

Robert

PS: "Full many a flower is born to blush unseen,
 And waste its sweetness on the desert air." (Thomas Gray

Esoterica: Our webmaster Yuri Akuney and other trusted advisors have looked at Leah's material and found it to be clear, thorough and effective. I found it to be a no-frills, straight-up demonstration of hands-on information. There's a learning curve, but it's not daunting. For those who want to inexpensively become a player on the world art stage, Leah's selected and free tools are the best we have yet seen. The reason for an online tutorial video is the changing nature of technology, applications and software. Unlike receiving a disc in the mail, Leah regularly updates the info so you stay ahead of the pack.


Current Clickback: "Protecting your paintings" looks at how we can protect the surface our paintings. Your comments will be appreciated.

Read this letter online and tell us what you think about creating your own website. Live comments are welcome. Direct, illustratable comments can be made at rgenn@saraphina.com

Back by popular demand! One great big fat FREE book!! Yep, a totally free copy of Robert's most celebrated book, The Twice-Weekly LETTERS--960 pages--mailed post-free anywhere in the world, simply by signing up for a Premium Listing before March 31, 2012. If you have work you think the world should see, please check us out. While our listings are mini-websites in themselves, we are particularly good at sending volumes of visitors to websites you may already have. Our service costs $100 per year and we do all the set up, including changing work, etc, as you see fit. If you are thinking about it, please feel free to drop Robert a note. He'll be happy to pass along an opinion as to your work's suitableness.

The Art Show Calendar: If you or your group has a show coming up, put an illustrated announcement on The Painter's Keys site. The longer it's up, the more people will see it. Your announcement will be shown until the last day of your show.

The Workshop Calendar: Here is a selection of workshops and seminars laid out in chronological order that will stimulate, teach, mentor, take you to foreign lands or just down the street. Many of these workshops are recommended by Robert and friends. Incidentally, if you are planning a workshop and have photos of happy people working, feel free to send them to us and we'll include a selection in the workshops feature at no extra charge.

The Painter's Post: Every day new material is going into this feature. Links to art info, ideas, inspiration and all kinds of creative fun can be found in this online arts aggregator.

If a friend is trying to subscribe to the Twice-Weekly Letter via Constant Contact, please let her or him know that confirmation is required and to reply to Constant Contact's confirmation email.

You can also follow Robert's valuable insights and see further feedback on Facebook and Twitter

Featured Responses: Alternative to the instant Live Comments, Featured Responses are illustrated and edited for content. If you would like to submit your own for possible inclusion, please do so. Just click 'reply' on this letter or write to rgenn@saraphina.com

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(c) Copyright 2012 Robert Genn. If you wish to copy this material to other publications or mail lists, please ask for permission by writingrgenn@saraphina.com. Thanks for your friendship. 

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